Marketing research is an important aspect of marketing planning and understanding consumer choice. Primary research s the organization determine its target market and understand how

Marketing research is an important aspect of marketing planning and understanding consumer choice. Primary research s the organization determine its target market and understand how likely they are to adopt a product or service. It is also a way to learn what is important to consumers. Secondary research s the organization learn about industry and market issues and trends and how they relate to the organization. the document. the results of the marketing research performed by the Faith & Main Consultants from the Case Study regarding the perception of the organization’s women’s health services. you have decided that the organization needs to conduct additional primary research to get to the heart of consumer choice in the market: secondary market research using the University Library: a 500- to 700-word marketing research summary. the following: your 3 sources in APA format. your assignment.

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