In this assignment, you will provide an in-depth analysis on a brand with a retail presence of your choice. The brand must be from a

In this assignment, you will provide an in-depth analysis on a brand with a retail presence of your choice. The brand must be from a global company which is either: Companies which do not meet either criteria are not allowed. This assignment has two primary components: Here, you will need to download the experiential audit sheet You will use this to analyze the brand along the lines of in-person, physical retail experiences. You must visit a retail location in person to do the analysis. If you are a virtual student in a region of lockdown, do so from memory and by finding videos of the retail location on youtube or the companies website. You must upload the audit sheet itself. The audit is simply a note taking tool to you write the report. We want to see what you put in the audit but don’t complete it out as if it is a report. In addition to the audit, you will also include a brief (3-4 page) report on this analysis, with your insights and observations. This should addresses the following questions: also feel free to include any other interesting observations or insights which came from this analysis. In this second section, you will make an informed recommendation to this brand’s leadership on how they can improve, utilizing insights from the field of neuromarketing. This section is open-ended and does not  need to relate to the previous section on experiential design audit. use neuromarketing insights from any topic in the book, or from lecture. More specifically, this section will be an informed pitch for how and why to apply specific neuromarketing phenomena to this brand. You need to include (e.g. violation of expectation, numbing the pain of paying, neural coupling, mere exposure effect, etc.) discussed in class and included in the book. For each of these two phenomena, you should include:

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